I have got a hint for this interesting spot of German company Solon that specializes on solar energy. This short commercial is utterly “loaded with energy” (Accu Movie). This advertisement has already surprised many juries constituted of professionals (London Award 2007, Cannes Lions 2007, Eurobest Award 2007 and others), picked many awards and managed to stun many spectators.
All in all: an apocalypse that does not scare but leads to thinking cap; recommend by my both eyes and ears.
More information about this ad you will find on official website. What do you think about this ad? Do you like it? And what do you think about photovoltaic? Do you think that it’s important part of our future’s energetic conception?
Advertisement, Business Ethics, Economics, film, hail the return of the sun, Internet, joseph kahn, Lohas, Marketing, movoe, solon
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admin - who has written 8 posts on The Ethical Globe.
Petr Čaník is a lecturer at the University of Economics in Prague, Czech Republic. Despite his field he is allergic against moralization of any kind. He prizes discussion on open questions rather than giving universal answers. He is author of lecture notes focused on business ethics, corporate social responsibility, and scholarly texts from this field and, for example, research papers for Transparency International Czech republic: Application of methods and tools of business ethics in the Czech business environment. Read More
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September 8th, 2008 at 8:32 pm
Hey! Nice Ad.
Solon is the best German company when it comes to commercials! Hope it picks up many more awards around the world.
And yes, Photovoltaic is bound to become the primary source of energy for the future, along with the hydrogen cell.
October 16th, 2008 at 3:49 am
nice spot …thx