Amschela

Amschela

Company
Amschela
Website
amschela.com

More about Amschela

Amschela, a trailblazing luxury fashion and accessories brand, harmonises elegance and innovation. With avant-garde designs that seamlessly molds classic aesthetics and modern elements, Amschela captivates contemporary style enthusiasts. Beyond its creative prowess, the brand distinguishes itself through a strong commitment to sustainability. Amschela prioritises eco-friendly materials, ethical production practices, and conscious consumption, setting a new standard for conscientious luxury.

Key information

E-commerce
Open 24 hours
Worldwide Shipping

Contact information

Website: amschela.com

Email: [email protected]

Connect & follow Amschela

Veganism

Are all the products your entity (business, brand, organisation) produces and/or retails suitable for vegans? If no, then, unfortunately, you cannot register as we only accept submissions from 100% vegan entities.

Yes

Which of the following best describes you (professionals and sole traders) or your organisation?

Vegan

Ownership

Is your organisation an independent business/brand or a corporate owned business/brand?

Independent

Are you a BAME (Black, Asian & Minority Ethnic) owned/run business/organisation?

Yes

What type of business/organisation are you?

Company

Are you a woman-owned/run business/organisation?

Yes

Social, Economic and Environmental Justice

Which social, economic or environmental justice causes does your entity (business, brand, organisation) support or promote (e.g. through social media posts, donations, attending protests and other direct actions etc.)?

Animal rights

Climate justice

Environmental justice

Environmentalism

Feminism and gender justice

Global justice

Racial justice

What do you do to support or promote each of the causes you have identified?

Amschela is dedicated to championing a holistic range of social and environmental justice causes. To support animal rights, the brand exclusively employs cruelty-free materials, ensuring no harm is inflicted on animals for fashion. This commitment extends to climate justice, as Amschela minimizes its carbon footprint by utilizing sustainable production methods and reducing emissions throughout its supply chain. In the realm of environmental justice, Amschela takes a proactive stance by sourcing materials responsibly, utilizing recycled fabrics, and implementing eco-friendly packaging. The brand actively engages in reforestation initiatives and partners with environmental organizations to combat deforestation. Feminine and gender justice are integral to Amschela's ethos. The brand champions diversity and inclusivity by featuring a diverse range of models, celebrating all genders and body types. Amschela also collaborates with women's empowerment organizations, fostering economic opportunities for women in marginalized communities. Global and racial justice are priorities for Amschela as well. The brand promotes fair labor practices by ensuring safe working conditions, fair wages, and equitable treatment for all workers. Amschela's global supply chain adheres to ethical standards, and the brand actively supports initiatives that uplift marginalized communities, striving to break down systemic barriers. Amschela goes beyond fashion, using its platform to raise awareness and funds for various causes. Collaborations with social justice nonprofits, educational workshops, and public awareness campaigns showcase the brand's commitment to effecting positive change. Amschela stands as a beacon of conscious luxury, embodying its dedication to a just and sustainable world.

Does your business/organisation have an ethical labour policy or code of practice (either formal or informal) which ensures fair labour practices?

Yes

Does your business/organisation have policies and practices which actively promote diversity and inclusion?

Yes

Is your business a member of the World Fair Trade Organisation?

No

Do any of the products you produce and/or retail, or ingredients you use, have fairtrade certifications?

Some (less than a third)

Do you source products and/or ingredients from companies and suppliers that support fair labour practices?

Always

Environment and Sustainability

If any of the products you produce and/or retail, or ingredients you use, have a sustainable production certification, please indicate which certifications apply?

Global Organic Textile Standard (GOTS) certified

Other certification

Overall, how many of the products that you produce and/or retail, or ingredients you use, are certified by the sustainable production certifications listed in the question above?

All

Are any of the products that you produce and/or retail, or ingredients you use, produced using sustainable production methods albeit uncertified?

No

Are any of the products that you produce and/or retail, or ingredients you use, free of palm oil?

All

Do you reuse, recycle and/or donate any waste products (e.g. food, plastics, packaging etc.)?

Yes

Do you only use recycled or recyclable materials for packaging?

Yes

Is all of your packaging biodegradable?

Yes

Does your business, organisation or project follow a zero waste philosophy?

Yes

Energy, Transport and Distribution

How many of the products you produce and/or retail, and/or the ingredients you use, are made in the country in which your entity (business, organisation) is based?

Many (one to two thirds)

Giving Back

Does your business support or give back to the local community in any way?

Yes

Ethical Banking

Does your business/organisation use an ethical bank or building society?

Yes

What is the motivation behind Amschela?

The motivation behind the brand was really just to bring affordable luxury to the forefront and allow ordinary women to be able to experience high-quality products without exorbitant pricing. Once we had established that, we then introduced our sustainability model.

Who is the team behind Amschela?

The team behind Amschela is led by Keri Andriana, a former lawyer turned creative spearhead of the brand.

What one thing about Amschela would most surprise us?

That our founder Keri is a completely self-taught handbag designer hoping to inspire other women transitioning to new careers that they can do anything they want to do even without formal training, if they are willing to work hard.

What would you wish for if you could be granted one wish?

A world where materials used in fashion products are made solely from nature.

Is there anything else you want to share about Amschela?

That we are an inclusive brand and seek to uplift women everywhere.

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